final design

This is my final design and a potential advertising campagin picture

These are my flat working drawings and final designs for the new Harajuku Lovers range

swing tag

This is the swing tag I would create for my new clothing line.

storyboards

Here are my there storyboards, the top image is Harajuku Lovers as they are already, the second image is my personal storyboard and the third image is the new direction I would take the brand in

current trends

press release

Harajuku Lovers Apparel press release;


June 7th 2010

Harajuku Lovers Apparell
"A fatal attraction to cuteness!"

Coming soon to a high street near you, the new apparel line from Gwen Stefani's Harajuku Lovers is launching this Autumn. Cute, fun and quirky, this line will bring out the Harajuku in you! This new and affordable range is like no other current store and is totally unique.

Following on from the Harajuku Lovers perfume range, this clothing line is a new branch of Gwen Stefani's label.

Further information available at www.hellogaia.blogspot.com. Contact the company at this address or alternatively at amazing_or_what@hotmail.com.

inital design sketches