Past advertising.
These are the original adverts for Harajuku Lovers fragrance. The bottles are the original designs, and have since been adapted seasonally and re-released. I think their advertsing campaigns are quirky and original and their website, http://www.hlfragrance.com/ reflects this too. The perfume bottles have a collectible feel and therefore a great selling point as when re-released, fans of the fragrance are likely to buy more and collect the bottles. I especially like the first image, and think the outfit the girl is wearing is a really good representation of the brand and representative of the sort of collection I'd like to design for this project. I'd like to reflect this seasonal re-release in the collection I intend to design and design an outfit for each season.
These are the original adverts for Harajuku Lovers fragrance. The bottles are the original designs, and have since been adapted seasonally and re-released. I think their advertsing campaigns are quirky and original and their website, http://www.hlfragrance.com/ reflects this too. The perfume bottles have a collectible feel and therefore a great selling point as when re-released, fans of the fragrance are likely to buy more and collect the bottles. I especially like the first image, and think the outfit the girl is wearing is a really good representation of the brand and representative of the sort of collection I'd like to design for this project. I'd like to reflect this seasonal re-release in the collection I intend to design and design an outfit for each season.
No comments:
Post a Comment